This cultural trait in non-material, it is a certain belief to a culture. The symbolism of red in our culture is love and romance but in other cultures this is not the case.
In India red symbolizes wealth. Red is also the color of the talik on the foreheads of men and women. For women the red talik symbolizes marriage which is why most brides in India will wear red wedding dresses. For men the talik is meant to bring good luck from day-to-day.
Red symbolizes life in Japan. Colors have symbolic associations that appear in Japanese art, dress and rituals, and many have maintained those meanings even as Japanese society rapidly changes. Japanese color symbolism helps others identify the emotional state or desires of those wearing particular colors. In japan they would obtain the red dye from the Safflower and make lipstick and paint out of it. Red also symbolizes the sun. Most children in Japan will grow up drawing the sun not yellow but red. Japan's flag means land of the rising sun which is why there is a red circle in the middle of the flag.
In South Africa Red will symbolize grief or a time of mourning. In the South African flag red symbolizes the British colonialism. On the Pan-African Red symbolizes the blood that unites African Americans.
